I am a "professional" Google researcher, and I'm frequently googling other skin care lines just to see what's out there - since I know you are, too! Mind you, I've sold one form of product line or another since I was a wee teenager - I think even before I was of driving age, so like around 13 or so. I've either used, sold, or known everything from the Mary Kay's and NuSkin crowd, to the department store brands, to what was referred to as "Professional's Only" back in the 1990's when we actually had a profession - a time before the internet came along and watered down and destroyed everything we had worked so hard to build. (But isn't that for another blog post?) As I was "googling" the other day I came across yet ANOTHER skin care line who's claims just stopped me in my tracks!
On their beautiful website, next to the lady who looks very excited to be free of whatever ailment this product has "cured", they claim: "The secret to our dramatic results lies in this holographic energy conductor"!!!
They put a metallic silver graphic on their plastic bottle and THAT'S the reason why the product works so miraculously - not the INGREDIENTS???
I then went on to read what the actual working ingredients were and found that not only was this product "vegan and gluten free", but it was also free of NEGATIVITY!!!
I thought green-washing had hit it's limit by now, but I see I was wrong.
The marketing ploys continue.
P.S. - I don't know if there is any "negativity" in my products or not, I only know that they WORK because of the SCIENCE of skin biology & INGREDIENTS that create RESULTS!
Can I get an "OH-BOY" for that one!